The Tipping Point

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The Tipping Point
Malcolm Gladwell 


The 80/20 principle is the idea that in any situation roughly 80% of the work will be done by 20% of the participants.

Even in the age of mass communication and multimillion-dollar advertising campaigns still the most important form of human communication is the word of mouth.

Children who are asked to read a passage and are then tested on it will invariably score higher than children asked to watch a video of the same subject matter.

There's a maxim in the advertising business that an advertisement has to be seen at least six times before anyone will remember it.

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